This project involved a fully comprehensive rebranding of Sport Climbing Australia, including the development of a new logo, colour palette, visual style, and social media presence. The rebranding was centered around the upcoming 2024 National Sport Climbing Titles.

The SCA's new color palette takes inspiration from the lively and vibrant hues of plastic climbing holds. The rebranding utilises 3D graphics generated in Blender - putting emphasis on the tactile and three-dimensional nature of the sport, again, modeled after climbing holds. This dynamic and versatile solution captures the essence of the sport without relying on photography for all applications.

Brand extensions include; posters, chalk bags, and climbing jersey designs, as well as 9 social media posts and an animated 20-second video. This animation is intended for use on the SCA’s new website and captures the dynamic and exciting nature of the sport.